7/07/2015

על פרסומות, עיצוב וקייץ






הרשימה הזאת לא עוסקת בעיצוב לשמו, אלא בליד העיצוב. 
אני לא צופה, כמעט בערוצים מסחריים בטלוויזיה, הם משמשים אותי בעיקר למיסוך רעשים ועוזרים לי להתגבר על הפרעות הקשב והריכוז שלי כשאני עובדת מול המחשב. 

אני לא קהל היעד של הפרסומאים, נהפכו, כמעט ואין פרסומת בעולם שלא אמצא בה אמירה  גלויה או מרומזת של : אפליה על רקע עדתי, מגדרי, דתי, מיני. 
סטראוטיפים פרה היסטוריים של תפקידי נשים, גברים, ילדים וכלבים. 
הנצחת אגדות אורבניות מוטעות למיניהן .
ואם נתמקד בפרסום הישראלי : חוסר אינטליגנציה וזלזול בצרכנים הישראלים שרמת האינטליגנציה שלהם היא מעט יותר גבוהה מזה של הקופירייטר\ת  או מנכ"ל\ית חברת הפרסום.

אבל....שתי פרסומות ממש אבל ממש מעצבנות אותי כי הן מנציחות את הלקוחות שלי והופכות את הבונה\משפץ\צרכן העיצוב הישראלי למשהו שהוא ממש אבל ממש לא. 

הראשונה : 



פרסומת שמופקת כבר כמה שנים ואין לי מושג אם היא משיגה את מה שהיא אמורה להשיג, כי אני לדייזין סנטר לא נכנסת 
(ואני נמצאת ברחוב הלח"י לפחות פעם בשבוע) 

כל פעם שאני רואה גרסה אחרת של הפרסומת הזאת, אני חושבת שמי שיצר אותן שונא אנשים. שונא זוגות, שונא חותנות, שונא גברים וגם שונא נשים. אני לא פרסומאית, לא למדתי את סודות הפרסום, השיווק והמכירה...אבל.... כצרכנית עיצוב באופן קבוע וכמלווה אין סופית של זוגות אשר עושים את ביתם לביתם. אני נעלבת עמוקות על הדרך בה מציירים אותי ואת לקוחותיי.
המציאות שלי שונה לחלוטין, אני לא אומרת שהכל טוב ויפה בגן העדן של הזוגות המשפצים או בונים אבל מפה ועד להראות דמויות שפשוט שונאות אחד את השנייה- זוגות שלא הייתי שולחת אותם לטיפול זוגי אלא ישר לבית הדין הרבני. 

אני לא יכולה להימנע מלהשתמש במילה קשה - הפרסומת הזאת , על כל גרסותיה ,מגעילה אותי ואני נעלבת בשם לקוחותיי. שלא לדבר על כך שהפרסומת מראה רק זוגות הטרוסקסואלים, לבנים ממעמד בורגני מובהק. אין פה הומואים ( הקריין נחשב?) ולא לסביות, אין אתיופים, רוסים לא דוברי ערבית -איפה הם כל אלו? אתם לא רוצים אותם בחנויות שלכם? 


נעבור לפרסומת אחרת ממש ממש טרייה  

טל פרידמן לנירלט 





זאת הייתה יכולה להיות פרסומת ממש, כאילו, מה זה מצחיקה, כן ההומור הישראלי הוא הומר אגרסיבי, מעליב, תוקפני, אבל אל תיקח את זה אישי אח שלי כי גם הסטראוטיפ של הקבלן הישראלי הטיפוסי מונצח פה ( מזל שלא מראים את החריץ) 
באופן מדהים הישראלים  חושבים שהפרסומת הזאת היא : 


 נחמדה (12%), נעימה לעין (13%), טובה מאוד (49%) וגאונית (7%). לא נשמעו השבוע סנטימנטים שליליים הנוגעים לפרסומת.   ( גלובס 6\27 ) 

ופה אני תוהה : האם זה מה שאנחנו קהל הצרכנים רוצים? שהשרות אותו אנו מקבלים באולמות התצוגה יהיה תוקפני? מתנשא? האם על מנת להחדיר לנו מותג לתת המודע שלנו יש צורך בשימוש באיש שרות מפחיד? שנותן לנו תחושה לא נעימה אם אנחנו לא משתמשים במילים מעולמו? 
נירלט היקרים שהיו ספקי הצבע שלי במשך שנים, אבדתם אותי, לא שאני חושבת שהחלופות הקיימות בארץ טובות יותר, אבל עד שלא תתחילו להתייחס ללקוחות שלי בנעימות ותרדו לגובה העיניים שלהם, לא רוצה לקנות מוצר שאומר לי "את תקני אותי בתנאים שלי או שתעופי לי מהעיניים"

ולסיום סתם על מנת שתראו שאפשר אחרת, דווקא לא אחת המוצלחות, אבל תראו כמה קל לגרום לנו לרצות מוצר בשימוש  באמצעים פשוט,ים  תמים  והכי חשוב??? בלמידה ומחקר שמה שכולנו רוצים בסך הכל זה לקנות במקום שאומר לנו "בית" פשוט "בית" קנו אצלנו, לא חושב מי אתם, הפרסומת בכלל לא מציגה את קהל הלקוחות שלה, היא מוכרת מוצרים לכולםםם, לזוגות אוהבים, שונאים, חכמים, טיפשים ומין הסתם גם לבנים, שחורים, סטרייטים או לא. יחידניים או לא- פשוט לכולם. 





והקיץ ? סתם - חם לי. 

6/18/2015

interior design time line





The history of interior design - An video by the team at Icon Wall Stickers



Stone Age 6000 – 2000BC

The first evidence of interior design was found in prehistoric human dwellings. Although they focused on practicalities they still took the time to decorate their dwellings with drawings, usually of plants, animals or humans. Tribes of this era made huts from mud, animal skins and sticks.


תקופת האבן - 6000-2000 לפני הספירה

 עדות ראשונה לעיצוב פנים נמצאה ביחידת מגורים פרהיסטורית. למרות שההתמקדות הייתה בפרקטיות ובשימושיות עדיין נראה כי הייתה הקדשת זמן לעיצוב וקישוט על ידי ציורי קיר. רובם היו של צמחים בעלי חיים ובני אנוש. שבטים באזורים שונים התגוררו בבקתות שבנו מבוץ, עורות בעלי חיים ומקלות. 


Egyptian 2700 – 30BC

While the civilians of Egypt still lived in mud huts the royal families lived in the magnificent buildings they are well known for. These buildings were decorated with murals which depicted their history and beliefs. They had basic furniture as well as vases and sculptures to use in their homes.


מצריים 2700- 30 לפני הספירה

בעוד התושבים הפשוטים במצריים התגוררו עדיין בבקתות בוץ, משפחות המלוכה התגוררו במבנים מדהימים ומרהיבים . מבנים אלו היו מעוצבים בציורי קיר שספרו את ההיסטוריה והאמונות באותה תקופה. כמו כן היו בשימוש רהיטים בסיסיים לצד כדים ופסלים שהיו את עיצוב הפנים בתקופה זאת. 




Neolithic Europe 2000 - 1700BC

Handmade pottery for practical and decorative use, some of which items were decorated with paint.




אירופה הנאוליתית 2000-1700 לפני הספירה




Greek 1200 – 31BC

The improvements in civilization allowed for regular people to decorate their homes in their own style, the wealthier of which had furniture containing silver and ivory. The Greeks also brought in rules for construction of buildings which iconically contained impressive pillars.

Roman 753BC – 480AD

This was the first real age where no royals could show their wealth through their homes alone. They decorated with morals and mosaics as well as bespoke furniture. Typical Roman furniture had clawed feet and soft furnishings.

Byzantine 500 – 1500AD

During the Byzantine era grand domes and extravagant decorations became the norm.

Dark Ages 900 - 1100AD

During the dark ages there was a demise of interior design which meant home interiors went down to basic wood panelling, minimal furniture and stone slab floors.

Gothic 1140 – 1400AD

Following the dark ages decorative ornaments and colours were brought into homes again. The Gothic era is noted for its figurative decor and vertical focus as well as bringing the trend of open floor plans and an emphasis on windows to increase light.

Renaissance 1400 – 1600AD

During the renaissance the beauty was the impact factor to design interiors. Grand paintings and furniture, often with a lot of colour and expensive fabrics such as velvet, were used alongside marble floors to create these beautiful spaces.

From 1508 - 1512AD

 Michelangelo worked on his famous paintings in the Sistine chapel.

During this time period carpets were a luxury, even too expensive for the rich to use on the floor. They were used to cover walls. Floors were instead covered with reeds topped in sweet smelling herbs.

Baroque 1590 – 1725AD

Flamboyance, grandeur and artistic excess were the focus of this era. The use of stained glass, columns with twists, marble with colour, mirrors, chandeliers and painted ceilings were all used and sought-after.

The first note of architects also working as interior designers was in ancient India around 1600AD.

Rococo Style 1700AD

A very elegant style utilising flower based design work and the use of different materials such as tortoise shell and pearls on furniture. They also included Asian porcelain in their home decor.

Traditional 1700AD – Now

The traditional Europe and American design was very prevalent from 1700 to 1800AD, although it is still popular now amongst certain classes. It was embodied by a very formal feel.

During the 1700’s interior design was brought to the middle classes, not just because of the industrial revolution but also due to the increase in education and trade. While the lower classes still lived in functional dwellings the middle classes took advantage of the lower cost of rugs and wallpapers, as well as showing off pianos, upholstered furniture and books to prove their wealth and culture.

Industrial Revolution 1760 – 1820AD

During the industrial revolution interior design was opened to a wider audience and was more accessible to the general population. This is because the luxury items of the past became more affordable and printed media started to become prevalent, featuring fashion and design.

Neoclassical Style 1780 – 1880AD

Inspiration was from the ancient cultures of Greece and Rome. This could be seen in the architecture of the time but also in the furniture which heavily used metals such as bronze and fabrics such as velvet, satin and silk.

Tropical 1800s – Now

As the British empire grew into countries such as India and the West Indies they created homes with influence of both the home country and their own. This style was traditional but with the exotisism of the tropics.

During the 1800s mass production enabled even more people to focus the function of their home around style and design. Wallpaper was no longer a luxury, just for the elite and middle classes, and flock and velvet wallpapers were introduced. The trend of furniture created to match the wallpaper also began.

Aesthetic Movement 1800s

The movement was seen as a way for reformers to show their defiance to current design. The focus was for decoration to have purpose before it had beauty, ‘Art for arts sake’ slogan was used to symbolise this.

Victorian 1837 – 1901AD

Ornaments were the focal point of a room with all surfaces filled with objects the owner had collected. The colour choices of walls followed a strict code depending on room type and always used colours which were placed beside or exactly opposite on the colour wheel. Crystal Palace was built and set the standard for modern architecture.

Tuscan 1840s – Now

Influenced by the calm and nature of Tuscany in Italy the focus was very much of simplicity and elegance but with a touch of the luxurious.

Arts & Crafts 1860 – 1910AD

As a movement to oppose industrialism people turned to traditional crafts to produce items of furniture and decoration.

Rustic 1870s – Now

Handcrafted furniture and large open rooms were the feature of this style. Wooden beams and columns originally allowed rooms to be open and airy and are still sought-after features today.

Art Nouveau 1890 - 1910AD

Attempted to blend interiors with exterior natural elements and therefore much design took the form of curved lines and was inspired by plant life and flowers.

Asian 1900s – Now

Known for it’s minimalist look the Asian style featured the use of natural materials and furniture such as mats, futons and screens. While the Chinese ornaments were deep in design and colour, the Japanese were very basic and focused on function.

Eclectic 1900s – Now

The eclectic style forced a rise in the interior design trade as it created a need for people with an understanding of differing styles and interior design history. The lavish interiors created for the well off increased demand for the style into the middle and lower classes.

Colonial Revival 1905 – Now

In the USA they took inspiration from historical styles of the Neoclassical and Georgian eras. Spurred by the Centennial Exhibition which showcased their colonial history the movement gathered pace with the arrival of the automobile which allowed people to visit historical sites with great ease. It was by far the most popular style of the time in the USA, especially through the years of WW1 and WW2.

Modern 1918 – 1950

Moving away from the typically ornate and somewhat cluttered home the modern style was focused on under-furnished spaces and bold primary colours. Materials such as plastic, steel and laminate were heavily used. Flooring would blend from one room to another, as would the walls which were usually left bare or painted white.

Country 1920s – 1970s

Inspired by farmhouses the style was very practical but with quality, somewhat vintage, furnishings.

Mediterranean 1920s – Now

Textures such as plastered walls, terracotta and stone are used to recreate the feel of costal European countries. Wrought iron, patterned tiles and aqua colours are used to give an extra element of style.

Art Deco 1920s – 1960s

Art Deco is one of the most well known interior design styles and stood for modernity as well as elegance and glamour. It is noted for clean lines, bold colour, angular shapes and stylised patterns such as zig-zags. Lavish ornaments were also used to give an extra sense of glamour.

Mid-Century Modern 1930s

The aim was to bring the outdoors in and therefore big windows and open planned rooms were utilised. The style was relatively simple.

Transitional 1950s – Now

This style is seen as classic with a modern take. The aim is to be timeless by blending the old with the new. Not as minimal and basic in design as contemporary but with decoration focused on simplicity. Traditional elements are kept in the design and furniture with ornate elements.

Contemporary 1980s – Now

With neutral colours, furniture in basic materials such as wood and stainless steel and a minimal amount of ornaments the aim is for a clean and uncluttered feel. Bright colours are sometimes used to contrast against the all round neutral feel.

In the 1990s TV shows focused on home make overs and redesigns again took the interest of interior design to new heights.


5/11/2015

Quote #14 – Louis Henry Sullivan

אשמח לתגובות, שאלות, פרגונים ומילה טובה - מרב





  Louis Henry Sullivan architect


(b. Boston, Massachusetts 1856; d. Chicago, Illinois 1924)

Louis Sullivan was born in Boston, Massachusetts in 1856. He studied architecture at the Massachusetts Institute of Technology for one year. He then worked as a draughtsman for Furness and Hewitt in Philadelphia and for William Le Baron Jenney in Chicago. In July 1874 Sullivan travelled to Europe where he studied in the Vaudremer studio at the Ecole des Beaux Arts in Paris. He returned to Chicago a year later.

In 1883 Sullivan became a full partner with Dankmar Adler. They remained together until 1895 when Adler retired. Although Sullivan was usually viewed as the designer being backed by Adler's engineering skills, Adler's work showed an individual strength that has often been ignored. A notable designer who moved up within the office, eventually going out on his own, was Frank Lloyd Wright.

Sullivan's designs generally involved a simple geometric form decorated with ornamentation based on organic symbolism. As an organizer and formal theorist on aesthetics, he propounded an architecture that exhibited the spirit of the time and needs of the people. Considered one of the most influential forces in the Chicago School, his philosophy that form should always follow function went beyond functional and structural expressions.

Considered the "Dean of American Architects", Sullivan died in Chicago, Illinois 1924 shortly after The Autobiography of an Idea and A System of Architectural Ornament. were published.




Auditorium Building, at Chicago, Illinois, 1886 to 1890. 
Babson House, at Riverside, Illinois, 1907. 
Bradley House, at Madison, Wisconsin, 1909 to 1910.  at ArchitectureWeek 
National Farmers' Bank, at Owatonna, Minnesota, 1907 to 1908. 
Pilgrim Baptist Church, at Chicago, Illinois, 1890 to 1891. (originally, Kehilath Anshe Ma' ariv synagogue, until 1922).  at ArchitectureWeek 
Schlesinger and Meyer Department Store, at Chicago, Illinois, 1899 to 1904. 
St. Paul's Church, at Cedar Rapids, Iowa, 1910 to 1914. 
Wainwright Building, at St. Louis, Missouri, 1890 to 1891.






Auditorium Building, at Chicago, Illinois, 1886 to 1890. 
Babson House, at Riverside, Illinois, 1907. 
Bradley House, at Madison, Wisconsin, 1909 to 1910.  at ArchitectureWeek 
National Farmers' Bank, at Owatonna, Minnesota, 1907 to 1908. 
Pilgrim Baptist Church, at Chicago, Illinois, 1890 to 1891. (originally, Kehilath Anshe Ma' ariv synagogue, until 1922).  at ArchitectureWeek 
Schlesinger and Meyer Department Store, at Chicago, Illinois, 1899 to 1904. 
St. Paul's Church, at Cedar Rapids, Iowa, 1910 to 1914. 
Wainwright Building, at St. Louis, Missouri, 1890 to 1891.